Continuous Optimisation
Ongoing improvement of performance, SEO and UX.
Service overview
Excellence is a process. We optimise continuously using data, feedback and best practices.
Performance:
- Speed: Better load times and Core Web Vitals
- Code: Refactoring inefficient code
- Database: Query tuning and indexing
- Caching: Implementing and improving cache layers
- CDN: Global delivery for performance
Conversion & UX:
- A/B testing: Systematic experiments for better conversion
- Heatmaps: Understand behaviour and optimise interfaces
- Usability tests: Regular testing with real users
- Accessibility: WCAG-aligned accessibility
- Mobile: Continuous mobile experience improvements
SEO:
- Content updates: Refreshing and expanding pages
- Technical SEO: Ongoing technical fixes
- Link building: Building quality backlinks
- Rank monitoring: Tracking and improving positions
Measure, analyse, optimise, repeat - a continuous loop.