Analytics & Tracking
Measurement, analysis and optimisation of digital channels.
Service overview
Data is the basis for optimisation. We implement tracking and deliver actionable insights.
Analytics setup:
- Google Analytics 4: Implementation with custom events and conversions
- Tag management: Google Tag Manager for flexible tracking
- E-commerce tracking: Detailed tracking of transactions and revenue
- Cross-domain: Tracking users across multiple domains
- Server-side: Cookieless tracking for better data quality
Reporting & optimisation:
- Custom dashboards: Looker Studio reports tailored to your KPIs
- KPI definition: Relevant metrics and benchmarks
- Conversion funnels: Identifying drop-offs and opportunities
- Attribution: Multi-touch modelling across channels
- Heatmaps & sessions: Qualitative insights with Hotjar or Clarity
From technical setup to strategic analysis - we make your data actionable.
Reference projects
Blank Home GmbH
Complete IT infrastructure for a multichannel retailer
Holistic digital transformation for a premium home textiles brand with 11 stores.
Intersalo GmbH
Digital visibility for sales and logistics
Complete web presence with marketing strategy for a provider of sales and logistics solutions.